Right Image Sizes for Social Media Platforms

Learn about the importance of using the right image sizes for social media platforms and how it can enhance your online presence, engagement, and reach.
Right Image Sizes for Social Media Platforms

In today’s digital age, social media has become an integral part of our lives. Whether it’s sharing updates, connecting with friends, or promoting businesses, social media platforms have revolutionized the way we interact online. One of the key elements that make social media so engaging is visual content. Images and videos have the power to capture attention, convey messages, and evoke emotions in a way that text alone cannot. However, when it comes to sharing images on social media, it’s crucial to ensure that they are the right size to maximize their impact.

Why Image Sizes Matter

Each social media platform has its own set of guidelines and specifications for image sizes. Ignoring these guidelines can result in distorted, pixelated, or cropped images that fail to make a strong impression. It’s important to understand that social media platforms use algorithms that prioritize high-quality and well-optimized content. By using the right image sizes, you can improve the visibility and reach of your posts, ultimately leading to more engagement and followers.

Optimizing Images for Different Platforms

Let’s dive into the specific image size requirements for some popular social media platforms:


For profile pictures, the recommended size is 180×180 pixels. Cover photos should be 820×312 pixels for desktop and 640×360 pixels for mobile. When posting images in the feed, aim for a size of 1200×630 pixels to ensure optimal display.


Profile pictures on Instagram are displayed as a circle with a diameter of 110 pixels. For square posts, use an image size of 1080×1080 pixels. Landscape posts should be 1080×566 pixels, and portrait posts should be 1080×1350 pixels.


Profile pictures on Twitter should be 400×400 pixels. When sharing images in tweets, aim for a size of 1200×675 pixels for optimal visibility on both desktop and mobile devices.


Profile pictures on LinkedIn should be 400×400 pixels. For cover photos, use an image size of 1584×396 pixels. When posting images in the feed, the recommended size is 1200×627 pixels.


Profile pictures on Pinterest should be 165×165 pixels. Pins with a width of 600 pixels are ideal for optimal display. The height can vary, but aim for a minimum of 900 pixels to ensure high-quality visuals.

Tools to Help You

Remembering all the different image sizes for each platform can be overwhelming. Fortunately, there are several online tools available that can simplify the process. Canva, for example, offers pre-designed templates with the correct dimensions for various social media platforms. You can also use websites like Sprout Social and Hootsuite to schedule and optimize your social media posts with the right image sizes.

When it comes to social media, visual content is king. By using the right image sizes for each platform, you can ensure that your posts stand out, grab attention, and leave a lasting impression. Take the time to familiarize yourself with the image size guidelines for your preferred social media platforms and use the available tools to simplify the process. Remember, the right image size can make all the difference in creating a visually stunning and engaging social media presence.